Brand Identity
Web Design
A new look into communication to move audience from bored to blown away
StreamAlive is an AI-based tool for Zoom and other online meeting platforms, enhancing live sessions with magical interactions to engage users effectively.
Our Approach
From the initial branding phase, our team was deeply involved in choosing a brand identity that would reflect StreamAlive's mission of bringing life to online meetings and live sessions. We envisioned a vibrant interface reminiscent of the dynamic audio, sound, and music industry. It was essential for us to create a brand that not only conveyed ambition but also resonated with Gen Z and younger audiences. This vision guided our design process for the website.
What We Did
We translated the ambitious brand identity into a unique website design that combines a corporate aesthetic with the coolness of Gen Z culture. Our design incorporates elements of light and dark modes to provide versatility and appeal to different user preferences. Additionally, we used emojis and brand graphic elements to infuse a sense of freshness and approachability into the design, ensuring that StreamAlive stands out in the competitive landscape.
Challenges
Our main challenge was to create a website design that effectively captured the essence of StreamAlive's innovative approach while maintaining a professional corporate look. Balancing the vibrancy of the audiovisual industry with the reliability expected in business tools was crucial to the success of the project.
Outcome
The resulting website design successfully brings StreamAlive's brand to life, reflecting its mission of enhancing online meetings with magical interactions. The combination of a corporate aesthetic with Gen Z appeal, along with the incorporation of emojis and brand graphics, creates a fresh and engaging user experience. StreamAlive now stands out as a dynamic and approachable solution in the online meeting space, wowing audiences with its innovative design and functionality.